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This week, 200 professional anglers come to the Detroit area to compete
for $2.5 million in prizes in the Wal-Mart FLW Chevy Open Bass
Tournament, with $150,000 going to the top pro.
Discuss on Educated Angler ( 0 )
It will be hyped like mad on radio, TV and in the newspapers; it will
sell some bass tackle for the local outdoors shops; it may sell a few
bass boats, and a week after it's over not one person in 1,000 in
southeastern Michigan will be able to name the winner.
Later this month in Traverse City, 100 high school physical-education
teachers will gather to learn how to teach kids about fishing, kayaking
and canoeing as part of their daily classes.
The program is called Physh Ed, and the host will be the Project Fish
program that Mark Stephens runs through Michigan State University.
It's a great program put on by people who actually care about the
future of recreational angling and not just immediately narrow concerns
about where they can catch a trout, bass or walleye, or commercializing
sport fishing.
Next to no one will know that it's going on, it may or may not make TV
even in the small local market, but its influence on fishing will be
far greater than that professional bass tournament.
We outdoors people often bemoan the fact that kids aren't becoming
anglers and hunters like we did. And it behooves us all to encourage
the sale of those licenses, because the money that pays for them is
what funds most of the fisheries and wildlife programs that we think
are important (and admittedly some we don't).
And while we can do something as individuals to teach outdoors
activities to children in our families or neighborhoods, a big problem
is that many kids don't have anyone around to teach them.
That's where programs like Physh Ed, run by the Future Fisherman
Foundation of Alexandria, Va., can have an enormous influence. If you
teach one high school physical-education instructor to teach fishing
and kayaking, he or she can be the surrogate Outdoors Uncle who spreads
that knowledge, and, it is hoped, the love of the activities, to
hundreds or even thousands of kids during his or her career.
I don't think the outdoors industry is doing anywhere near enough to help.
Some years ago at the S.H.O.T. show, the national exposition for the
hunting industry, a public relations guy couldn't wait to drag
reporters off to see his firm's latest advertising effort to win
customers for its hunting and fishing gear.
It turned out to be a race car from a NASCAR team that the firm was
sponsoring for several million dollars, and the PR guy was indignant
when a number of the writers said they thought that this was a dumb
idea.
The company figured that the people who follow NASCAR also are the kind
of people who hunt and fish. But the company's real problem is that the
number of hunters and anglers is decreasing, largely because we aren't
creating opportunities for people to enter the sports.
The company sponsoring the race car was one of several competing for a
share of a steadily shrinking pie. And while it might not be as sexy as
a NASCAR team, all of those companies would be better off in the long
run putting their money into things like Project Fish to help their
long-term survival.
Stephens has done a yeoman job with Project Fish at MSU, sponsoring
several clinics for kids and educators each year and encouraging
schools to get involved in outdoors activities.
But he has to spend a lot of time raising money for the project, much
of it from federal grants that are getting harder and harder to come by.
"What we need is a sugar daddy," Stephens said, jokingly, "someone to
give us $1 million so we don't have to worry about where the money for
the next program is coming from."
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