Action or wobble

• Cold or dirty water - bigger wobble
• Warm or clear water - tighter wobble

Color

• Bright - fire tiger or chartreuse
• Spring and clear - shad or crawdad patterns

Rattle

• Pre-spawn or early sprint - louder rattle

Depth

• Pre-Spawn and cold - suspending crankbaits

Unfortunately, no approach is exact - learning which approach to use when, what colors, what rod and reel combos, and speed are all gained through experimentation and research.? Keep reading, watching, and executing - make your style your own.